What is our product? Don’t call it a playbill; it’s a magazine.
En Face Magazine offers a radical reinvention of the traditional playbill. While a playbill is typically a booklet or program received at a theater venue, En Face Magazine goes above and beyond to create a truly unique and luxurious experience.
Instead of a small digest-size booklet, En Face Magazine presents full-size, perfect-bound luxury magazines that reflect the brand and essence of individual ballet companies. These magazines are carefully designed to showcase the beauty and artistry of ballet, making them a true visual delight.
Within these stunning magazines, you will find a perfect balance of captivating content and exquisite advertisements from luxury brands. Our designers skillfully integrate the advertisements alongside the relevant content, ensuring they complement each other seamlessly. This approach sets us apart from the traditional playbill, as it allows luxury advertisers to have their ads presented in a way that aligns with their brand and stands out elegantly.
En Face Magazine understands the value of creating a lasting impression. Audiences are captivated by the beauty of the magazines and often choose to take them home as cherished souvenirs. These magazines find their place on coffee tables, adorning homes with their elegance and serving as a constant reminder of the extraordinary ballet performances experienced.
Fashion Forward & Elegant:
The ballet is known for its fashion-forward and elegant aesthetics. The graceful lines and movements of dancers captivate the audience, creating a visually stunning experience. Advertisers who appreciate beauty and excellence are drawn to the artistic expression found in ballet.
Devoted Patronage:
Ballet has a strong presence in schools and studios, where young ballet students and their families become immersed in the art form. This early exposure and engagement foster a deep appreciation for ballet, creating a dedicated and passionate audience base that extends into adulthood. Advertisers can tap into this loyal demographic and establish long-term connections with ballet enthusiasts.
Tradition & Holiday Appeal:
Ballet boasts a rich tradition, and one of its most iconic productions is the beloved holiday classic, “The Nutcracker.” This annual performance has become a must-see event during the holiday season, drawing large audiences and generating substantial revenue for ballet companies. By aligning with ballet companies and their Nutcracker productions, advertisers can leverage the festive spirit and capture the attention of a targeted audience interested in holiday-related promotions.
That’s all well and good, but why ballet?
Ballet holds a unique appeal that sets it apart from other classical art forms, making it an attractive platform for advertisers.
By building a network of ballet companies, En Face has created a niche within a niche, offering advertisers a unique opportunity to reach a sophisticated and engaged audience. Ballet’s allure, combined with its traditions and holiday appeal, makes it an appealing choice for advertisers seeking to connect with discerning consumers who appreciate the artistry and elegance of ballet.
